A1 Minton
Branding & Website
A1MINTON is a centre for badminton classes ranging from kids to elder people taught by badminton expert trainers.
They inquired our team for their branding and a responsive website.
Role
Team-Driven
Research
Logo Design
UI Design
Duration
3 months
Project Scope
Branding
UI/UX Design
Design Process
01
Project Overview
Objectives
02
Design
Logo Design
Pictogram
Document & Posters
Wireframe
03
Protype
Final Prototype
Project Overview
Brand Objectives
The key to this branding was balancing the sporty, energetic, fun, and friendly aspects with a polished design to communicate professionalism.
The branding consisted of logo, signage, poster, document design, including pictograms for their center.
To bring their interactive customer service both offline and online, we decided to build a responsive website.
Brand Message
To make it a habit of enjoying badminton!
Brand Audience
From kids to elders, including players of badminton club and amateur tournaments.
Design
Logo Design
Learning & Precision
Letter A from A1
Badminton
Elaborated on letter A from the brand name using the shape of a shuttlecock
to reflect elements of badminton and a pen icon to represent a professional learning environment.
Athletic & sporty tones were used as color palette.
Navy & shades of grey show professionalism. I paired it with vibrant turquoise which the blend of blue & green represent balance and well-being as it emphasizes the dynamic energy and vitality of badminton games.
#123B51
#6AC4CD
#FFFFFF
#E7E5E6
#B4B4B4
Typography
-
Friendly, Approachable & Less rigid
This softness can resonate with a wide variety of age groups, from young beginners to adult players. Precise and geometric proportions were important to maintain balanced and professional values.
-
Bold & All-caps
Reflects strength and energy, gives the idea of focused physical activity and sports training.
-
Italicized
Adds movement, speed, and dynamics to its structure.
-
Clean, Rounded & Consistant line weights
Pictogram Design
I expanded from the pen symbol to pen strokes with the accent color, adding dynamic visuals to the designs. I used the brand colors and same typography for consistancy.
Website Design
Our Goal for the Website
Our client had a specific goal for making a website. To provide brief and clear info on registration, contact, and for cohesive brand storytelling. A responsive one-page design with straight forwarded navigation was what they needed.
Landing Page
Web / Web App
.png)
Landing Page
Web / Web App
Final Outcome
Website
Web App
Posters & Business Card
Other Projects
